On Thursday, Reformation launched its new line of shoes. The new line of footwear includes 11 summer-ready styles made with eco-friendly materials and revealing cutouts. There are many benefits to these shoes as well. These shoes are made with 75% fewer virgin plastics than typical shoes and are 100% recyclable. What’s more? You can shop for a pair of Reformation shoes online, or pick up a pair at your local retail location.
Ref Shoes 2.0 collection
The brand’s Ref Shoes 2.0 collection features 15 unique models that are 100 percent recyclable. They collaborated with Looptworks, which repurposes waste materials into new shoes and accessories. They are proud to work with Looptworks in the fight against waste. Their shoes are made with sustainable materials and will make a huge difference in the environment. In addition to being recyclable, each pair will have a unique story. Each piece of clothing is also eco-friendly and environmentally friendly, making them an excellent choice for a stylish look.
Sustainability has been a major focus for Reformation for many years, and their recent re-launch of their Ref Shoes has been an exciting new step in that direction. The new Ref shoes will require 58% less water than conventional footwear, and will create 100% less waste than their conventional counterparts. One pair of the Sabrina Ankle Wrap Kitten Heel Mule, for example, will save 9.1 pounds of carbon dioxide, and the Adut Cutout High Heel Sandal will save 861.4 gallons of water. Both styles will be eco-conscious, and will be priced between $98 and $278.
Since reformation made its first leather collection in 2007, it has shifted its focus to environmentally responsible tanneries. They have teamed up with Gold and Silver-rated facilities to ensure that their materials are produced with minimal water and with top-notch chemical management practices. In addition, they have begun to make use of recycled rubber and ABS plastic and other materials that do not contain petroleum. And in order to keep their shoes as sustainable as possible, Reformation has made a commitment to the Materials Innovation Initiative.
18 styles
Since launching their footwear line, Reformation has incorporated sustainability into its philosophy, sourcing leathers from green sources, researching sole components, and developing a transparent and accountable process. The brand has proven that style and sustainability are not mutually exclusive. Their first summer shoe collection, which has now sold out, features chrome-free leather, a sustainable construction process, and a long waitlist. The company declined to comment on plans to expand into other categories, but WWD reported on Tuesday that the brand had hired Goldman Sachs to find buyers. A Reformation spokeswoman declined to comment on speculation, and the company had no comment on the rumors.
The Reformation shoe collection includes 18 different styles, ranging from block heels to strappy sandals, elevated flip flops to simple mules. Each style has a unique pattern or texture and is priced from $98 to $278. The brand is committed to sustainability and has partnered with Looptworks to collect and recycle unwanted items. The company also offers a take-back program for its footwear. In addition to sustainability, the company is also committed to helping the environment by using sustainable shipping materials.
75% fewer virgin plastics used in production
A recent multi-ad campaign by Reformation dives into the wasteful footwear industry. A woman reels off statistics and proclaims how “less wasteful our shoes are.” But what exactly is so wasteful? How do companies such as Reformation avoid the waste? One company even has a take-back program that allows customers to trade in their pick-ups for new ones.
One example is the Reformation Ref Shoes 2.0, which launches on May 3. These new shoes are made of 75% fewer virgin plastics and are fully recyclable, thanks to the company’s partnership with Looptworks, a takeback program that recycles footwear. They range in price from $98 to $278. If you’re wondering whether these shoes are worth the price tag, they’re not cheap. But they are well worth it.
The brand Reformation has made its first sustainable dress shoe is its Ref Shoes 2.0. The brand cut down the amount of virgin plastics in production by 75% and uses sustainable materials like rubber and bamboo to ship the shoes. Even the packaging for these shoes is 100% recyclable. The company’s footwear was first launched in the clothing category ten years ago, and has since evolved into sustainable footwear.
100% recyclable
If you’ve ever been asked why your Reformation shoes are 100% recyclable, the answer is simple: because Reformation has partnered with Looptworks, a recycling company specializing in upcycling and repurposing unwanted items. Together, they have created a first-of-its-kind takeback program that allows consumers to trade in their unwanted shoes for new ones. This innovative program not only saves landfill space but also helps the company reduce its carbon footprint.
Ref is an LA-based shoe brand that aims to offer sustainable options to its eco-conscious customers. Ref’s eco-friendly line features retro-inspired pieces like white ankle boots, faux croc slides, satin pointed-toe pumps, and platform heels. Each pair of Reformation shoes is made with a minimum of 20% recycled plastic and is 100% recyclable. The brand’s shoes are made from a variety of materials including natural rubber, linen, and recycled ABS plastic.
The company also makes sure to consider its water and carbon footprints. Reformation began by using surplus and deadstock fabrics, but now uses sustainable fabrics for the majority of their products. As a result, these shoes require less water and less washing than conventional cotton. Some of their products are even Bluesign and Oeko-Tex Standard 100 certified. Although they do not use exotic animal skin, Reformation shoes still contain leather. As an added bonus, all Reformation shoes are 100% recyclable.
Leather sourced from Gold Rated Leather Working Group-certified facilities
In addition to the fact that these shoes are eco-friendly, they help to reduce CO2 emissions, water use, and waste, which are the cornerstones of Reformation’s sustainability philosophy. The brand uses both cow and kid leather, but a spokesperson said that real leather was chosen for its aesthetic and durability. The leather is tanned using a vegetable-based, chrome-free process.
Recycled
Recycled Reformation shoes are made with 100% recycled materials. This footwear line was introduced in 2019 by Reformation, but has since been removed from shelves. Reformation’s footwear is more environmentally conscious than ever, reducing the amount of virgin plastics in manufacturing by 75 percent. All of the shoes are shipped with sustainable materials, and the entire line is recyclable. The brand will continue to expand its line of recycled footwear throughout the year.
Besides utilizing the waste products of other companies, Reformation has also launched a “take back” program wherein customers can trade in their old shoes for recycled pairs. The company is working with Looptworks to roll out the details of this initiative in the fall. However, the brand isn’t revealing the prices of the shoes just yet. For now, the company is taking orders for the shoes. Upon receiving a pair of recycled shoes, the company will donate them to charities.
Recycling Reformation shoes has become so easy thanks to the company’s partnership with online reseller ThredUP. Customers who send back their outgrown items to thredUP can receive credit for their next purchases. This partnership makes it easy to donate unwanted clothing and shoes to charities. In addition to Reformation’s recycling program, several companies are now accepting gently-worn apparel and shoes from any brand. To participate, consumers can drop off their unwanted items in Reformation retail locations or send them via mail. They will receive a $10 credit for their next purchases.
Available direct-to-consumer
Nordstrom is launching its first full-line women’s department store this Thursday in Manhattan. The store will feature a pop-up for Everlane, a popular women’s apparel brand that started on the internet and now has a handful of brick-and-mortar stores. Among the brands selling in the store are Reformation shoes, Birdies ballet flats, and Kendra Scott jewelry. The company also sells direct-to-consumer products, and is considered a direct-to-consumer brand.
The Reformation shoe line features 18 shoe styles, including block heels, elevated flip-flops, and strappy sandals. The brand has also incorporated eco-friendly practices in its manufacturing process. For example, Reformation’s shoes are made from leather that is chrome-free. It also makes use of jute, a natural fiber. The brand’s eco-friendly practices have earned it celebrity fans.
Sustainability and omnichannel are key terms in Reformation’s investment strategy. With its fast-growing international expansion, Reformation hopes to replace millennial customers’ traditional fast-fashion consumption with more sustainable, trendy, and more ecologically conscious choices. However, scaling up while maintaining the company’s eco-conscious practices is challenging. But if you are a fashion-conscious entrepreneur, the brand’s direct-to-consumer model is the way to go.https://www.youtube.com/embed/L3vLTRCTIs8