As a former Chief Marketing and Technology Officer at a large brokerage, Heather McLaughlin has perfected real estate marketing. With her firsthand experience, Heather shares actionable tips in her Ideas for Real Estate podcast. She helps agents avoid common pitfalls that often plague real estate marketing. Here are some of her top tips for marketing your real estate business.
Heather Harrison
In addition to serving as a leader of the #1 real estate team in Westchester County, Heather Harrison has established herself as one of the most respected agents in the area. Her team members are experts in all aspects of real estate, including residential, commercial, and investment properties. With a passion for Westchester, Heather Harrison’s ideas in real estate are changing the face of the industry.
Heather Harrison’s ideas in real estate started when she lived on the East Side of Manhattan. At that time, she converted an old closet into a nursery and taught herself about real estate from her grandmother, who had a real estate business in Westchester. Today, she has her own business, The Heather Harrison Team.
She is an active member of the industry and a strong advocate for the advancement of women. She is an alumna of Commercial Real Estate Women, currently serves on the board of Wellfit Girls, and is on several committees for the American Heart Association. Her educational background includes dual Bachelor of Science and two Master of Science degrees from Western State College.
In addition to being a Compass Realty agent, Heather is also a Licensed Real Estate Salesperson and Co-Founder of Platinum Drive Realty. Her company covered Westchester County, Manhattan, and Connecticut. She has been recognized as a Five Star Agent in Westchester Magazine and has consistently been among the top producers in her team.
Platinum Drive Realty
Heather Harrison, owner of Heather’s Platinum Drive Realty, believes that the real estate industry should be fun, exciting and highly personalized. Her grandmother, who has over 50 years of experience in real estate, focuses on helping new homebuyers transitioning to the suburbs and sellers list their homes. The two of them work closely together and offer a unique perspective to the real estate process.
Platinum Drive Realty, which has offices throughout the New York metropolitan area, is one of the fastest growing real estate companies in the country. Founded by Heather Harrison and her husband, Zach, the company offers clients industry-leading tools and a national presence. Heather’s husband Zach Harrison and grandmother Sunny have been in the real estate industry for over 50 years.
Platinum Drive Realty is a dynamic and innovative real estate firm that services Westchester, Manhattan and Connecticut. With over 110 agents and multiple offices, Platinum Drive Realty has earned countless industry accolades. Heather has been named a “Five Star Agent” by Westchester Magazine nine times in a row and has consistently ranked among the top producers in the region. Platinum Drive Realty was also named the fastest growing real estate firm in the Tri-State area by Inc. 5000.
Compass is a venture-backed real estate technology firm and has agreed to acquire Heather’s Platinum Drive Realty. The move follows a $450 million investment by Softank Vision Fund, which has also invested in Compass’ expansion into other markets. The acquisition of Platinum Drive Realty will add over 100 new agents to the Compass Westchester team. These agents will represent more than $200 million in annual sales volume.
Suburban Excursion program
When Heather and Zach McLaughlin decided to launch Platinum Drive Realty, they were already experienced in the real estate industry. Heather was a PR and marketing professional, and Zach was an attorney. Together, they decided to take their expertise to the next level and launched a company focused on providing elite service to buyers. To this end, they have created a program that escorts potential buyers to the best listings in Westchester on a luxury tour bus. This program has been featured in both print and television.
Marketing strategy
In real estate marketing, building relationships with local businesses is essential. For example, a real estate agent can partner with a moving company and exchange referrals. Another important real estate marketing idea is email marketing. This strategy is one of the most effective, as it can be used in any stage of the buyer’s journey.
The Heather Group at Gibson International has combined real estate expertise of 22 years. They have successfully closed 875 real estate transactions, totaling $662 million in sales inventory. The Heather Group’s goal is to create a positive client experience through direct, honest feedback and market research. Whether you’re selling your home or buying a new one, they’ll work together to ensure that you’re getting the best value for your money.
Actionable advice
Heather McLaughlin is a former television reporter and anchor who has a wealth of industry knowledge. She has been quoted in The New York Times, Money Magazine, and The New Yorker. She’s also appeared on WVOX radio and Fox 5 News. She and her husband Zach live in Scarsdale, New York.
As a multi-faceted real estate agent, Heather understands the complex nature of the real estate business. Her expertise and creative approach allow her to maximize her clients’ investment while ensuring a seamless experience. She is also familiar with the unique challenges facing buyers and sellers in the current market.