You may have heard of the Chinese cosmetics brand Florasis, but are you aware of its unique marketing strategy? This article explores the brand’s partnership and marketing strategy. If you’re new to the world of floral-infused cosmetics, this article is a must-read! Its mission statement: “Cultivate tradition and heritage, embrace the future, and make the world a happier place through florals”
Chinese cosmetics brand Florasis
Chinese-style cosmetics are fast gaining popularity overseas. The success of Florasis’s makeup products has made the company the #1 seller in overseas sales of Chinese cosmetics. In fact, its makeup has been seen on Nasdaq and Reuters screens in Times Square. In fact, Florasis is one of the few Chinese brands that has achieved this. However, the company is hesitant to reveal its prices.
In an effort to get more people to buy its products, Florasis has been partnering with Li Jiaqi, a well-known beauty live-streamer in China. Li is promoting the company’s lipsticks, eyeshadow, foundation, and eyebrow pencil. The brand is also working with the Chinese movie “Shanghai Story” to promote its products. This brand is also collaborating with the Chinese actress Dujuan. Dujuan’s fame will help Florasis enter the international market.
The success of Florasis is attributed to the “China chic” trend that has swept China’s retail industry in recent years. The “China chic” trend reflects a broader sense of national pride. During the Singles’ Day shopping festival, home-grown items were among the most sought-after products. Douyin, which also focuses on traditional Chinese culture, recently published its annual report on social networking platform WeChat.
Chinese cosmetics brand Cheerflor has been in the industry for two decades and has a variety of products. Its designs take inspiration from the Victorian era and feature floral designs. For those who are not familiar with the brand, Cheerflor has the best eyeshadow palettes, lipsticks, and nail polish. If you’re unsure about the brand, make sure to read makeup reviews on the internet. You’ll be pleasantly surprised by the results.
Its products incorporate floral essences
Flower essences are powerful botanical medicines that activate the mind’s innate healing potential. They are considered to have highly evolved botanical intelligence and transform limiting beliefs, blocks and energies around an infinite number of psycho-spiritual themes. These flower essences target subtle energies in our own bodies that can be responsible for negative feelings or distorted behavior. They help the nervous system, which has an influence on every other system of the body, feel better and more confident.
Flower essences are derived from flower buds, and are diluted and stabilized to make them safe to use. These potent extracts have the ability to heal by harnessing the energy released by the flowers when they bloom. They are non-toxic and do not interfere with medications or supplements. They can be taken by mouth or mixed with other natural remedies, herbal tinctures or essential oils. There is no danger of overdose with flower essences, as they are made up of water and no other substance.
Flower essences are a gentle and effective natural remedy made from the life force of flowering plants and trees. They contain only the energetic imprint of a flower, but their benefits are well-documented. They were developed by Dr. Edward Bach in the late 1920s, and other makers soon followed suit. Among these individuals is Steve Johnson, who makes flower essences for health and beauty products. If you are interested in trying flower essences, contact a Naturopathic clinic near you.
Flower essences first gained prominence in the 1930s, when British physician Edward Bach quit his medical practice to study the effects of flower remedies. He studied the healing powers of plants and created the 38 Bach Essences. Rescue Remedy is one of these flower essence products. Dr. Bach was aware of the energetic imprint of flowers and knew they were highly effective in reducing negative feelings and boosting well-being. The essences were absorbed into the body, and patients reported benefits within a few hours of using it.
Flower essences are effective medicines that work on the mental, emotional and spiritual planes. They work in partnership with Nature to balance the body’s energy levels and heal disease. They are created by distilling flower extracts in pure water and homeopathically potentized. Since the 1930s, flower essences have been used as adjunct therapy to western medicine. The use of these products has grown rapidly, and many companies now incorporate these essences in their products.
Its partnerships
While most companies would kill to partner with the biggest stars, Florasis is taking a different approach. Instead of spending money on famous faces, it is focusing on more mid-range KOLs. The brand’s four-year-old partnership with Teens in Times aims to highlight the boyband’s youthful spirit while at the same time paying homage to traditional Chinese culture. While the brand’s ad campaign features Li Jiaqi, the boyband’s most popular member, the brand aims to keep the focus on the Chinese culture.
Florasis recently launched a new campaign film to highlight the Dai ethnic group in China. The film was created in collaboration with top Chinese director Zhang Yimou, and stars livestreamer Austin Li and supermodel Du Juan. The video showcases the Dai culture and highlights the brand’s commitment to cultural pride. Its partnerships with Florasis have been successful and the company is excited to continue the collaboration.
Besides hiring top stars to endorse their brands, Florasis has also partnered with several well-known live-streaming personalities. The brand has partnered with Chinese classical singer Zhou Shen, and a song featuring the star has made its way to the top of Chinese music lists. In addition to partnering with celebrities, Florasis also partners with Weibo and Douyin platforms to attract more fans.
The company has partnered with Hangzhou’s Asian Games, which will showcase its expertise in Chinese beauty. Florasis is known as Huaxizi in China, and has recently been named as the Official Makeup Supplier and Makeup Service for the 2022 Asian Games in Hangzhou. The brand previously won a contract as an official exhibitor at the 2020 Dubai World Expo. The brand is also eager to showcase its heritage and culture with global audiences.
In addition to partnering with Florasis, the brand also promoted itself on social media sites, where it focuses on interaction with customers. For example, it has launched social media challenges to encourage users to take part in a survey about new products. By creating a fun and interactive environment, Florasis encourages customers to discover new features of its products. While the brand’s reputation may not be as well known as its competitors, it is nevertheless growing fast and has been the best-selling beauty brand on Douyin, a Chinese version of TikTok.